Tips for Applying to the Partner ProgramThis article provides tips and clarification on applying to the Partner Program.
Notice an error or have feedback for this article? Let us know!
The Twitch Partner Program consists of the world's most popular broadcasters, personalities, leagues, teams, and tournaments.
Our Partnerships Team would like to provide you with some tips, advice, and background information to assist you with the Partnership application process.
What do we look for in a potential Partner?
When evaluating channels, we primarily consider three different areas:
- Average concurrent viewership
- Stream frequency and schedule
Partners are the best broadcasters that the Twitch community has to offer. We are looking for broadcasters that have large viewership and have built up a strong sub-community of their own. Our ideal Partner candidates engage their audience, produce amazing content, and find ways to stand out from the crowd. In addition, they are people that we want to represent our brand and are active, participating members of the community. As always, these broadcasters must also conform to our Terms of Service, Community Guidelines, and DMCA Guidelines.
Content is the most important part of any stream. It is content that will bring viewers to your channel, retain that viewership, and drive revenue. Therefore you should look to produce the best content that you possibly can for your audience. Your audience should grow as your skills as a broadcaster and entertainer improve!
Average concurrent viewership is important because it is one way to measure success on our platform. Our Partnerships Team takes other factors into consideration including a broadcaster’s content, behavior, and interaction with others in the community. In general, you should be active, be professional, interact with your viewers, and make sure that you continue to follow the rules. Consistency is an important consideration when we look at average concurrent viewership. This means it is more important that you are able to attract a stable audience on a regular basis rather than hitting high viewership once or twice. A solid streamer that is able to consistently attract 70-80 viewers will have a much higher chance of being accepted than someone whose viewership fluctuates irregularly between 20 and 200. If you focus on engaging and interacting with your viewers you can expect your community to grow, and we always look for viewership that is trending upwards.
Finally we look at your stream frequency and schedule. We typically look for broadcasters that have a regular streaming schedule of at least three days per week. This is not a hard and fast rule, and we are pretty flexible when it comes to your schedule as we realize that some broadcasters have varying schedules and availability. We are primarily looking to ensure that you are actively using your channel and that you are consistently meeting the needs of your audience.
What is the average concurrent viewership needed for Partnership?
We do not require a specific number of average concurrent viewers in order to qualify for the Partner Program. We evaluate Partnership applications on a case by case basis and consider a number of factors as mentioned above.
Keep in mind that we also consider followings that you may have on other social platforms, so please include that information in the appropriate fields of the application. That said, the most important thing in your application is your streaming efforts on Twitch, and we’re looking for broadcasters that are already active on our platform.
What stats are important for evaluating success on Twitch?
Average concurrent viewership is the best indicator of success on Twitch.
The follower count on your Twitch Channel is a great indicator that viewers have liked your content but it is not a core measure of success. We do not rank broadcasters or pay Partners on our site by follower counts.
We recommend looking at your average concurrent viewership over the course of weeks, months, or even years, as that metric will allow you to determine whether or not your channel is growing. It is important to look at the average because you may have momentary spikes in viewership that will not accurately reflect your normal viewership. In other words, we are looking for consistency over long periods of time rather than brief peaks here or there. Luckily for you, Twitch gives you the tools that you need to check those stats.
You can view your stats on the Channel Analytics section of your Dashboard. Click on the date to customize the date range for the stats shown. Click on the arrows next to Average Viewers to bring up a drop-down menu and you can choose to display other statistics you are interested in learning about. To understand your growth as a channel, you'll want to look at your average viewership for the last 30 days (or longer), and you want your viewership to be trending upwards and continuing to grow over time. If you had a bad day or a bad week, don't worry; the most important thing is to be consistent in the long run.
If your viewership is trending downwards, or if you have trouble increasing your viewership, you may need to experiment in order to find ways to grow your audience. Research ideas, trends, and find unique ways to make your channel stand out.
For more information on the Channel Analytics page of your dashboard, see this article.
- Was your application not accepted? Do not get discouraged. You may not get accepted the first time, but we encourage all of our broadcasters to try again when the time is right. Continue to improve your craft, and work to find the thing that will separate your channel from the pack.
- Do not apply every week. Your stats will not change much from week to week, and we are looking at your channel over a longer period of time than that. Unless you are making big strides when it comes to channel growth, please wait at least 30 days from your last application before submitting a new one.
- Have fun! We want you to have a good time while you are streaming. Stream the things that make you happy, make connections with some cool people, and build a community that you really enjoy. People gravitate towards someone who is truly enjoying themselves so focus on your own enjoyment and see where it takes you!