This article explains how Partners can upload custom Subscriber Badges.
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When someone subscribes to your channel, they will get a Subscriber-only chat badge that will automatically be displayed next to their name in your channel's chat. This badge will only be displayed in your channel.
The default Subscriber-only chat badge is a star, and while you are welcome to keep it as a star, it is highly recommended that you upload your own Subscriber-only chat badge to personalize your channel.
There is also a Subscriber badge loyalty program that allows you to reward your Subscribers with custom Subscriber badges based on the length of their subscription.
Our Twitch Community Guidelines and Terms of Service apply to Subscriber badges and emoticons. From the Community Guidelines: “These behaviors fall under a common sense philosophy and apply to all video content, audio content, chat messages, channel content, profile content, usernames, and any other conduct on our services.”
Specific content prohibited from use in badges, emoticons or emoticon codes are listed below. Subscriber badges and Subscription prefix codes must also comply with these conditions, which prohibit the following:
Nudity, and obscene or sexually suggestive content
Drugs or drug paraphernalia
Hate speech, racist, derogatory, and harassing words or imagery
Explicit words or gestures
Images of single letters (sub badges may have single letters if it represents the brand of the channel)
Violations of any third party intellectual property or privacy rights, such as copyrights, trademarks, or rights of publicity. Remember, these may be subject to DMCA take-downs or other requests for removal by the rights holders.
Under the second category, the Chat section, the Badge setting allows Partners to set or reset their Subscriber badge. Unlike uploading an emoticon, setting a badge does not require manual approval before it appears to your audience.
You can change your badge at any time by uploading a new badge.
You can also upload custom badges for users that are subscribed for increasing numbers of months, beyond the base badge they receive as a new Subscriber. Extra tiers of 1, 3, 6, 12, and 24 months are available for custom badge slots.
Q: Will my Subscriber badges be available for my Subscribers immediately upon uploading?
A: Yes. Unlike Emoticons, badges can only appear in your channel and therefore do not require manual approval before they appear to your audience.
Q: My Subscriber badge disappeared and now I only see the default star. What happened?
A: You should have received an email regarding the reason why your badge has been removed (check your spam filter). If you did not, simply file a ticket via help.twitch.tv to inquire (be sure to log in to ensure your Partnership status is noted for expedited assistance). Remember that all badges must comply with the badge and emoticon guidelines. To resolve this, you may alter the badge so that it does not violate any of these rules, or submit a different badge altogether.
Q: I think a badge violates Twitch’s rules. How do I report it?
A: If you find an Subscriber badge you believe violates the rules, please report it via the User Report function. To do so, simply select the category from the report menu that applies to the violating content in the emoticon, and select "sub badge" as the violation. Violations of third party rights should be reported by the rights holders.