Help Center Welcome, Guest Login

Subscriber Emoticon Guide

Last Updated: May 17, 2017 03:58PM PDT

Subscriber Emoticon Guide

This article explains how Partners can get their own Subscriber emoticons in their channel, and offers tips and tricks to get great looking emoticons.

Notice an error or have feedback for this article?
Let us know!
Jump to:
Subscriber Emoticon Tiers
Subscriber Badge and Emoticon Guidelines
How to Create Subscriber Emoticons
How to Upload and Manage Your Emoticons
Frequently Asked Questions
Additional Tips

Subscriber Emoticon Tiers

Custom Subscriber emoticons are part of the Subscription benefits under the Twitch Partnership program. You can find out more about requirements for Twitch Partnership eligibility here. If you are already a Partner, here is a guide on emoticon tiers and the number of Subscriber points required to unlock them:

 Emote Slots   Subscriber Points 
1 0
2 0
3 10
4 20
5 35
6 50
7 65
8 80
9 100
10 125
11 150
12 175
13 200
14 225
15 250
16 300
17 350
18 400
19 450
20 500
21 600
22 700
23 800
24 900
25 1,000
26 1,200
27 1,400
28 1,600
29 1,800
30 2,000
31 2,200
32 2,400
33 2,600
34 2,800
35 3,000
36 3,200
37 3,400
38 3,600
39 3,800
40 4,000
41 4,200
42 4,400
43 4,600
44 4,800
45 5,000
46 5,400
47 5,800
48 6,200
49 6,600
50 7,000
Stay tuned! 10,000+

NOTE: You must also create your Subscription prefix before you can upload any emoticons. To learn how to make your prefix, follow this guide.

Our Twitch Community Guidelines and Terms of Service apply to Subscriber badges and emoticons. From the Community Guidelines: “These behaviors fall under a common sense philosophy and apply to all video content, audio content, chat messages, channel content, profile content, usernames, and any other conduct on our services.”

Specific content prohibited from use in emoticons or emoticon codes are listed below. Subscriber badges and Subscription prefix codes must also comply with these conditions, which prohibit the following:

As part of our emoticon policy and process, we no longer allow Global emoticon derivatives, except for Kappa and VoHiYo, until further notice and are reviewing current use as well.

Please note:
* Kappa and VoHiYo derivatives are allowed (however, only a maximum of two Kappa derivatives per Partner) with the exception of those including only minimal design changes such as recoloring.
* VoHiYo derivatives utilizing, or appearing to utilize original asset art are disallowed.
* All other guidelines apply to both Kappa and VoHiYo derivatives as well.

For further information on guideline enforcement, please see the Frequently Asked Questions section below.

How to Create Subscriber Emoticons

Some Partners create their own emoticons, while others hire an artist. No matter who makes the emoticons, there are some important things to remember:

  • Make sure the image is in a .png format.
  • There are three sizes per emoticon which are required for submission: 28px x 28px, 56px x 56px, and 112px x 112px. For example:
  • The file size cannot exceed 25kb.
  • When you upload the emoticon, you will choose a unique code that will be capitalized and appended after your emoticon prefix. The maximum number of characters that this code can have is 20, and must be alphanumeric (a-z and 0-9).
  • Please submit emoticons with a fully transparent background. If you do not know how to make images transparent, please read this.
  • Ensure you are viewing the emoticon at 100% resolution to check that your art has clear lines and, if you are including words, that the letters are correct and easy to read. Make sure that lines are sharp (no unnecessary blurring or feathering).
  • To make it easier to see dark emoticons clearly for those that use dark backgrounds such as via Theater Mode, you could create a thin 1 pixel line of off-white (#F1F1F1 is the correct color code) around the edge of the emoticon shape. The reason for this specific suggestion is that this is the default background color of Twitch chat, so the outline will not be noticeable outside of any dark mode. This is not always necessary though, so use your own judgment and test it on a dark background to ensure quality.
To make quality emoticons, you will need a program like Adobe Photoshop or GIMP (free; open-source); MS Paint is not recommended because it does not allow for transparent backgrounds.

This section breaks down the emoticon dashboard into its constituent parts.
  1. Partner Settings: Navigate to this tab in order to view the Chat Emoticon dashboard
  2. Current emoticons: This is a display of all the emoticons currently offered via your channel
  3. Edit button: Click this to activate the edit options for emoticons. You can delete emoticons and upload emoticons by toggling this mode.
  4. Emoticon slot count: The total number of slots currently in use, over the total number of slots available. If you have empty slots available, then you may upload more emoticons. If you have no slots available or a negative count of slots available, your active subscriber total will need to increase before you can upload more emoticons. Negative slots can happen by the total subscriber count dropping below the tier for that amount of emoticon slots. When this happens, Partners do not lose emoticons, but cannot edit their emoticons.
  5. Current Mission: This shows the next tier to reach in your subscriber count in order to unlock more emoticon slots.
  6. Reward progress bar: This bar shows the current progress towards the next unlock tier, and explains what the reward will be once the progress bar is filled!

To upload an emoticon:
  1. Go to the Partner Settings tab
  2. Scroll down to the Chat section
  3. Click Emoticons, then Edit, and upload emoticons in the sizes specified
  4. Click Save Changes
To delete an emoticon:
  1. Click Edit and select the emotion(s) you wish to remove
  2. Click Save Changes
To swap an emoticon for a new one:
  1. Click Edit and select the emotion(s) you wish to remove
  2. Then upload a new emoticon in the sizes specified
  3. Click Save Changes

NOTE: If you have fallen under the Subscriber Count tier for the number of emoticons you have, then removing emoticons will not result in freeing a slot for a new emoticon to be uploaded.
  • QWill my emoticons be available for my Subscribers to use immediately?
    • A: Emoticons require manual approval before they appear to your audience. As soon as you submit an item, it enters the queue in the review system.
  • QWhat are sub points?
    • A: Sub points are how many points you have towards unlocking more emotes. It is a separate number because tiered subs count as more than one. So on your dashboard, you will see three numbers: the current number of individual subscribers you have, the current number of sub points you have, and the amount of sub points needed to unlock more emotes.
  • QHow long does the review process take?
    • A: Review of emoticon, badge, and chat prefix submissions are generally done within 48 business hours. This process cannot be expedited (attempting to do so may, in reality, slow the process down). As well, events and holidays may extend the approval process, so please be patient while waiting for review.
  • QMy emoticon was denied. Now what?
    • A: You should have received an email regarding the reason why your emoticon was not approved (check your spam filter). If you did not, simply write into to inquire. Remember that all emoticons and their suffixes (the emoticon code you create during the submission process) must comply with the emoticon guidelines. You may alter the emoticon so that it does not violate any of these rules or submit a different emoticon altogether.
  • QMy emoticon was approved before but is now removed. What happened?
    • A: Twitch reserves the right to review all emoticons and Subscriber badges and to remove content that violates the rules at any time, including as the rules are updated. If your emoticon was removed, you should have received an email regarding the reason why. If you did not, simply write into to inquire.
  • QI think an emoticon violates Twitch’s rules. How do I report it?
    • A: If you find an emoticon you believe violates the rules, please report it via the User Report function. To do so, simply select the category from the report menu that applies to the violating content in the emoticon, and when in doubt, select “Other Terms of Service Violation”. Violations of third party rights should be reported by the rights holders.
  • QI am bothered by an emoticon showing up in my channel but it does not violate Twitch’s rules. How can I avoid seeing it?
    • A: If you do not like seeing an emoticon in your chatroom on your channel, but it does not violate any of our guidelines, you can still hide it from appearing in your channel by adding it to your Channel Banned Words filter. Words - including emoticon codes - added to this filter box will appear in your chat as ***.
  • QWill my emoticon slots ever be taken away?
    • A: Partners are able to unlock emotes slots permanently when they surpass their active subscriber count requirement. Assuming no fraud, if they happen to drop their active subscriber count in the future, the emote slots are still theirs to do as they wish.

Here are some general tips to maximize the experience of using emoticons on your channel:

  • If your emoticon is based on a photo, ensure that the image has good lighting. A perfectly good emoticon slot is wasted with a photo of your face that was taken in such poor lighting that you have blue skin and no one can make out your expression.
  • Link your emoticons (even vaguely) together by style, color, or have them all done by the same artist. This creates a streamlined, professional look and adds to your overall brand appeal.
  • Consider that a simple image can often be the most pleasing to the eye since you only have 28px to work with and too much detail or too many words can clutter the emoticon, making it look messy and hard to understand.
  • If you want memes, base your emoticons on memes generated by your own community. Be original! Be YOU. This will cause your emote to have staying power beyond the short lifespan of most general internet memes, because it is based on your channel and your community can feel closer to the source of the meme.
  • That said, monitor the popularity of your emoticons as time goes on. Are most of your emoticons getting used about the same, but perhaps a couple of them are rarely used? Consider replacing them with something new!
  • Try running emoticon ideas and samples by your community so you do not miss an opportunity for feedback prior to upload. Ask them what they would love to see and what they would not use much. You have your very own focus group at your fingertips, so utilize that!