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How to Read the Dashboard Statistics

Last Updated: Feb 24, 2017 12:11PM PST

Dashboard Statistics Guide

Let us show how you can get the most out of your dashboard Statistics!

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The Stats page is one of the most powerful tools at your disposal. Through this portal you can gather insights into your channel's performance and growth metrics. It can be daunting to fully understand this page, especially as a first-time user, so this guide will show you how you can get the most out of your Stats page.

Note: If you have changed your username recently, your
stats attached to your previous username are not lost. We are actively working on restoring access to your old stats under your new username.
 

Accessing Your Stats

  
Once you have signed up for a Twitch account and have broadcasted at least once, visit your Dashboard. The dashboard is the main page that you will use to access your broadcaster tools. From this page, click the Stats tab at the top to get to the Statistics page.
  

Navigating the Stats Page (follow along with the numbers on image above):

1) Build your query: On the left side, you will see the various categories to choose from. There are a wide variety of reports you can build. There is a list of recommended useful searches for you at the bottom of this article.
2) Filter by group:  Once you have chosen a category, you can select specific details within that category. For example, you can choose to show Video Plays by Player Type.
3) Select the resolution: Another way to narrow your results is to select a resolution. This third dropdown box in the row allows you to filter the data by daily or hourly resolution.
4) Date Selection: Select the date you want by using the arrows in the top right, or by using the dropdown calendar.

5) Zoom by timeline: The Stats page defaults to being organized by month, but you can also zoom to see data by week and by day. This can be helpful for focusing on a single important stream, or pulling back to get a look at the 'big picture'.
6) Download and print: Directly underneath the date selection are options to download or print the graph created.
7) Query details: Depending on the query, there may be extra information that will show up here, for example the count of video plays, or a list of countries your viewers watch from. Another example of these details is below:



This chart shows where your viewership is coming from by device, whether it be site views, mobile views, or views through embedded players on other websites. There is a wealth of information that you can glean by drilling down into these pages, and there are many different options for you to choose from.
 

Recommended Searches

Time Watched

How do I Build this Query? Show Time Watched > by None > with Daily Resolution
Why is this important? This is an extremely important metric when evaluating the growth of your channel and will help
you figure out how much time people are spending on your stream. Time watched shows you how many hours of content that your audience watched that day. If time watched is increasing over time, then you know that you are doing well!
How can I improve this statistic? If viewers are not spending as much time watching as you would like, try using the tips above to improve your content, schedule, or reach, since all will affect your overall time watched. If you want to really dig deep you could divide this number by minutes watched by your unique viewers to figure out how much time each person is spending on your channel.

Average Concurrent Viewership

How do I Build this Query? Show Concurrent Viewers > by None > with Daily Resolution
Why is this important? This chart will display your average concurrent viewership on a daily basis and is one of the most important tools that you can use to help you monitor the growth of your channel. Viewership is a statistic that can be used to study the growth of a channel and 
what content most resonates with your viewersPlaying a new game this month? You can use this chart to observe how playing that specific game will impact your stream over time. Using a webcam for the first time? Use this search to see how it affects your stream! You can also change "by None" to "by Host" to see how many viewers watched your channel through another channel's host mode at any given time.

How can I improve this statistic? Try creating a stream schedule and sticking to it! Viewership is increased when your audience knows when and where to find you and consistency is the number one way to help your channel grow. Another aspect to consider is what sort of schedule will best suit your viewerbase. Look at your unique viewers by location and find out what timezones might be best to cater your schedule to if you are able.
 

Video Plays by Location

How do I Build this Query? Show Video Plays > by Geo > with Daily Resolution
Why is this important?
This chart helps you figure out where your viewership is coming from and is also great for learning more about your community and better identifying the global diversity of your viewers. This search is often requested by potential sponsors. Additional queries that closely relate to this are searching video plays by URL and also by Player Type (Android, iOS, PS4, website, etc). These will help you understand if a lot of your viewers are watching on mobile or on console, or what other websites may be embedding your content. These things can tell you where your viewers are coming from and how best to encourage further viewership.
How can I improve this statistic? If you notice that all of your viewers come from a specific country or region, you can tailor your content to better fit that culture. Conversely, if you notice you have a very globally widespread viewerbase, you could change your content to support the diversity of your audience. If your video plays by player type shows a great deal of console viewers, perhaps broadcast more console games to appeal to that audience and develop it further.
 

Unique Viewers

How do I Build this Query? Show Unique Viewers > by None > with Daily Resolution
Why is this important?
This tells you how many individual people watch your broadcast on a single day, and expresses your channel's reach of active viewers and can be a valuable metric to mention in discussions with potential sponsors and other sources. Additional queries that closely relate to this are searching unique viewers by URL and also by Player Type (Android, iOS, PS4, website, etc).
How can I improve this statistic? This statistic has to do with your ability to reach new audiences and retain that viewership. For some channels, it is about playing a variety of games and picking up new viewers each time they switch. For others, it means they need to improve their marketing skills. Consider using social media to spread the word about your stream and become better connected in the gaming community! Perhaps you notice a large influx of viewers from mobile devices. Consider encouraging mobile users to share your broadcast by providing shareable click-to-tweet links in your chat to ease the process of sharing your channel with their friends.
 

Chat Activity

How do I Build this Query? Show Chat Activity > by None > with Hourly Resolution
Why is this important? This graph shows your chat activity by the hour. It means you can see how many chat instances occur during any hour of your broadcast. This is a good metric to watch for varying patterns of discussion frequency in your chat. You can use these to find when in your broadcasts there are opportunities to interact more with your viewers. Chat activity is a signifier of an active and engaged community, and is one of the aspects taken into consideration with partnership applications.

How can I improve this statistic? Your chat activity is affected by the content that you stream. If your content is actively engaging, people will talk about it. If it is not as engaging, viewers may choose to lurk instead. Try experimenting with new and different kinds of content. You can experiment within a specific game or genre, or branch off and do something totally new - what works will be different for each and every channel, but this almost always comes down to interaction. The key is in what manner you choose to interact with your audience that will help boost chat activity. Attention spans vary from person to person, so when your broadcast experiences downtimes such as game loading/queueing, or a general lull in activity, make your own fun and strike up a conversation with your viewers.
 

Follows

How do I Build this Query? Show Follows> by None > with Daily Resolution
Why is this important? Follows track the overall growth of people who appreciated your content enough to wish to return and potentially receive notifications when you next go live. These people also see your channel in their following directory when your broadcast is live. While follows do not necessarily equate to current interest from the overall userbase, follows often can help get that immediate jump in viewership when you first go live, and therefore can be a great boost.
How can I improve this statistic? Try filtering by Hourly Resolution to see what specific events caused the most follows when comparing it to your VOD. Perhaps something funny or exciting happened on your broadcast that caused many people to follow. Honing in on these events and finding ways to develop similar entertaining moments can help increase your overall follows. You can also try filtering by Follows > by Host > Daily Resolution in order to discover who has hosted you (if you missed it during your broadcast on your Dashboard notifications) and send them a Tweet thanking them for their host or repay the favour. The Host mode is just one form of networking and great for getting new eyes on your channel. Some broadcasters also offer special incentives of giveaways to encourage people to follow their channel. While this can be an effective way to drive follower growth, it can also lead to follower counts that misrepresent the potential for returning viewers.